CLIENT:
HIPERDINO x CHACHO SVNRS
LOCATION
CANARY ISLANDS
I.
Hiperdino x Chacho svnrs.
Our friends at Chacho Souvenirs knew from the very beginning that we were the right choice to blend fashion and commercial photography in their collaboration with Hiperdino, placing their full trust in us to create this campaign that highlights and celebrates the workers of the supermarket chain.
II.
Humans and brands.
We knew that one of our main goals was to bring fashion closer to the consumer, so we chose to move away from a traditional fashion production — featuring real supermarket employees wearing the outfits designed by the brand in collaboration with the well-known retail chain.
